evo hue-verse

we searched high… we searched low…

we went to the ends of the earth. what we were looking for didn’t exist. so we went to the extreme. we dispelled the theories… we forged a new frontier… we spent years creating something out-of-this world… a space… a place… a cosmos… of performance-giving, truth-speaking colour.

performance without compromise

a complete range of ammonia-free permanent colour and demi-permanent gloss that provides out-of-this-world performance without compromise.

performance

we're here to empower colourists with a complete colour portfolio that doesn't contain imaginary technologies, hyped-up ingredients or overcomplicated systems, only hardworking formulas that deliver everything a colourist could need when it comes to coverage, lightening, condition and shine.

squeaky clean

we left the bad stuff out and put more clean stuff in because it's the right thing to do and it didn't compromise on performance. hue-verse formulas are free of ammonia, pdd and resorcinol and have been packed full of organic oils, plant-derived glycerin and allergen-free fragrance.

the hue-verse complex

good genes

hue-verse pigments are the best quality micro pigments we could source. they penetrate deep into the hair quickly and effectively without needing to lift the cuticle to the extreme, meaning maximum colour penetration while preserving the integrity of the hair.

powerful mojo

hue-verse is packed full of naturally derived, concentrated organics that contain high levels of mighty antioxidants, these super-strength naturals protect against free radical damage while preserving the integrity of the scalp and hair, for longer-lasting more vibrant colour with out-of-sight condition and shine.

mutual attraction

hue-verse colour and developers are a match made in heaven, the combined consistency is velvety smooth providing the perfect viscosity for maximum adherence and colour penetration, only once the pair are mixed, and have penetrated the hair, does oxidation take place providing even results.

new formula, even better performance

when we set out to create hue-verse, we always knew that our offering would be ever-evolving. so, after five years we asked ourselves waht's next and the answer was simple...