evo top drop
professional in-salon treatments for when your hair needs a healthy dose of good and proper, wham-bam, thank-you-ma-am hairapy. instant hair gratification coming right up. top drop treatments dish up...
- improved condition
- longer-lasting colour
- better manageability
- stronger and more hydrated locks
what is top drop?
top drop is evo's new range of professional in-salon treatments, available in hydrate, repair, scalp and platinum blonde that dish up instant hair gratification quickly, simply and effectively while respecting people and the planet.
why did we create top drop?
essential service
professional treatments are an important salon service that complete the full-service evo offering, with top drop, a salon can provide a full evo experience from colour through to in-salon and at-home care.
boost existing business
professional treatments complement every salon service... they are easy to implement and have the potential to bring in the big bucks.
support retail
we've aligned top drop with evo families so that stylists can easily prescribe clients with the corresponding take-home treatment to maintain the benefits in-between salon visits.
what make top drop treatments unique?
instant results
each treatment provides results that can be seen and felt instantly. simply spray on the hair, comb through and rinse... no extra time required for you or the client.
ultra-concentrated
we could have used imaginary technology to make these products sound fancy but we haven't. it's the high concentration of active ingredients that give epic results. no bs required.
simple
no boosters or over-complicated systems in sight. top drop treatments are easy to understand and simple to use.
just how good are the results?
we did some tests on some humans and we did some tests with some fancy machines (because we know how much everyone likes the cold hard facts) and the results came back like this...
- top drop hydrate concentrate leaves hair with 48% less frizz* while preserving colour vibrancy for up to 12 washes
- top drop repair concentrate improves combability by 83%* while preserving colour vibrancy for up to 12 washes
- top drop scalp instantly soothes the scalp to reduce inflammation and irritation
- top drop platinum blonde concentrate instantly reduces brassiness with results being seen for up to 6 washes*