permanent colour 7 100ml

• key benefits
  

  adds shine

  

  hydrates

  

  moisturises

  

  protects

  

  smooths

  

  free from gluten

  

  free from ammonia, ppd, resorcinol, mineral oil + silicones

  

  free from parabens + sulfates

  

  peta accredited cruelty-free

  

  vegan

• benefits
  • free from ammonia, ppd and resorcinol
  • complete white hair coverage
  • vibrant, uniform and long-lasting results
  • up to 4 levels of lift
  • unique viscosity for superior adhesion
    low levels of allergen-free fragrance
  • perfectly complemented by demi-permanent gloss shades
    

• key ingredients
  • organic avocado oil - rich in omega fatty acids and vitamin e, avocado oil is the perfect oil to provide intensive moisture, nutrition and shine without weighing hair down
  • organic yellow chamomile extract - source of nutrient rich flavonoids, which act as antioxidants playing an important role in protecting hair against free radical damage and colour fading
  • organic sunflower seed oil - packed full of vitamin e, which helps to support healthy hair and scalp while protecting against ageing to keep hair nourished, smooth and shiny
  • coconut oil - super nourishing, nutrient-rich oil that deeply penetrates the hair to provide intensive nutrition and reduce damage
  • plant-derived glycerin - a humectant that penetrates the cuticle to hydrate the hair from the inside out making it stronger, less prone to breakage and more voluminous
  • allergen-free fragrance - reduces scalp irritation and makes the whole colouring process more enjoyable for colourist and client
  • vegan and cruelty free - e

• ingredients

  aqua/water/eau, cetearyl alcohol, laureth-3, ethanolamine, ricinus communis seed oil (ricinus communis (castor) seed oil), polysorbate 60, sodium c14-16 olefin sulfonate, toluene-2,5-diamine sulfate, betaine, propanediol, glyceryl isostearate, glyceryl stearate se, oleic acid, sorbitan stearate, cocamidopropyl betaine, cocos nucifera oil (cocos nucifera (coconut) oil), hydrogenated castor oil, m-aminophenol, sorbitan oleate, oleth-4 phosphate, glycerin, ceteareth-20, tetrasodium edta, oleyl phosphate, sodium sulfite, sodium hydrosulfite, acrylates/steareth-20 itaconate copolymer, copernicia cerifera cera (copernicia cerifera (carnauba) wax), erythorbic acid, cota tinctoria flower/leaf/stem extract, etidronic acid, helianthus annuus seed oil (helianthus annuus (sunflower) seed oil), persea gratissima oil (persea gratissima (avocado) oil), stearic acid, palmitic acid, tocopheryl acetate, citric acid, sodium benzoate, benzyl alcohol, potassium sorbate, parfum (fragrance), 2,4-diaminophenoxyethanol hcl, phenyl methyl pyrazolone, 4-chlororesorcinol, p-methylaminophenol sulfate.

• how to use

  1:1.5 mixing ratio. 35 minutes processing time, or 50 minutes for high lift.