permanent colour 7.43

• benefits

  we've made a new, even better formula for our hue-verse permanent range, with the same commitment to performance without compromise.

  what makes it better?

  • even better lift - even stronger lifting capability (up to 4 levels) across each and every shade
  • even better vibrancy - even lighter and brighter results when lifting
  • even better consistency - even smoother consistency for better application

• key ingredients
  • organic avocado oil - rich in omega fatty acids and vitamin e, avocado oil is the perfect oil to provide intensive moisture, nutrition and shine without weighing hair down
  • organic yellow chamomile extract - source of nutrient rich flavonoids, which act as antioxidants playing an important role in protecting hair against free radical damage and colour fading
  • organic sunflower seed oil - packed full of vitamin e, which helps to support healthy hair and scalp while protecting against ageing to keep hair nourished, smooth and shiny
  • coconut oil - super nourishing, nutrient-rich oil that deeply penetrates the hair to provide intensive nutrition and reduce damage
  • plant-derived glycerin - a humectant that penetrates the cuticle to hydrate the hair from the inside out making it stronger, less prone to breakage and more voluminous
  • allergen-free fragrance - reduces scalp irritation and makes the whole colouring process more enjoyable for colourist and client
  • vegan and cruelty free - e

• ingredients

• how to use

  1:1.5 mixing ratio. 35 minutes processing time, or 50 minutes for high lift.