evo hue-verse

permanent colour 9.47

100ml

a full spectrum of cream-based ammonia-free shades that provide complete coverage, controlled lightening and long-lasting results. now with a new formula, and even better performance.

  • we've made a new, even better formula for our hue-verse permanent range, with the same commitment to performance without compromise.

    what makes it better?

    • even better lift - even stronger lifting capability (up to 4 levels) across each and every shade
    • even better vibrancy - even lighter and brighter results when lifting
    • even better consistency - even smoother consistency for better application
    • organic avocado oil - rich in omega fatty acids and vitamin e, avocado oil is the perfect oil to provide intensive moisture, nutrition and shine without weighing hair down
    • organic yellow chamomile extract - source of nutrient rich flavonoids, which act as antioxidants playing an important role in protecting hair against free radical damage and colour fading
    • organic sunflower seed oil - packed full of vitamin e, which helps to support healthy hair and scalp while protecting against ageing to keep hair nourished, smooth and shiny
    • coconut oil - super nourishing, nutrient-rich oil that deeply penetrates the hair to provide intensive nutrition and reduce damage
    • plant-derived glycerin - a humectant that penetrates the cuticle to hydrate the hair from the inside out making it stronger, less prone to breakage and more voluminous
    • allergen-free fragrance - reduces scalp irritation and makes the whole colouring process more enjoyable for colourist and client
    • vegan and cruelty free - e
  • 1:1.5 mixing ratio. 35 minutes processing time, or 50 minutes for high lift.

"having worked on hue-verse since it's inception, i'm really looking forward to seeing how the new formulas take colourists work to the next level. we've really pushed the limits to improve performance without compromising on what made the system so great to begin with. i can't wait for you to try it."

jay kownacki

head of education + product development

saving ordinary humans from themselves™

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