permanent colour 8.44 100ml permanent colour 8.44 100ml permanent colour 8.44 100ml permanent colour 8.44 100ml permanent colour 8.44 100ml permanent colour 8.44 100ml permanent colour 8.44 100ml permanent colour 8.44 100ml
permanent colour 8.44 100ml permanent colour 8.44 100ml permanent colour 8.44 100ml permanent colour 8.44 100ml

evo hue-verse

permanent colour 8.44 100ml

100ml

a full spectrum of cream-based ammonia-free shades that provide complete coverage, controlled lightening and long-lasting results. now with a new formula, and even better performance.

  • Three black star shapes on a white background

    adds shine

    Icon of a hair with water droplets, likely representing hair care or shampoo branding.

    hydrates

    Icon of a plus sign inside a droplet with additional droplets around on a white background

    moisturises

    Black line drawing of a hand protecting a hair follicle on a white background

    protects

    Icon of an iron with a star on a white background

    smooths

    Allergen-free symbol with a circle and a line through a wheat stalk on a white background

    free from gluten

    Prohibition sign with atom and beaker symbols on a white background

    free from ammonia, ppd, resorcinol, mineral oil + silicones

    Prohibition sign with atom and beaker symbols on a white background

    free from parabens + sulfates

    Black and white logo of a rabbit inside a heart on a white background

    peta accredited cruelty-free

    Black letter 'V' with a leaf on a white background

    vegan

  • we've made a new, even better formula for our hue-verse permanent range, with the same commitment to performance without compromise.

    what makes it better?

    • even better lift - even stronger lifting capability (up to 4 levels) across each and every shade
    • even better vibrancy - even lighter and brighter results when lifting
    • even better consistency - even smoother consistency for better application

    plus, what you know and love

    • free from ammonia, ppd and resorcinol
    • complete white hair coverage
    • vibrant, uniform and long-lasting results
    • up to 4 levels of lift
    • unique viscosity for superior adhesion
      low levels of allergen-free fragrance
    • perfectly complemented by demi-permanent gloss shades
    • organic avocado oil - rich in omega fatty acids and vitamin e, avocado oil is the perfect oil to provide intensive moisture, nutrition and shine without weighing hair down
    • organic yellow chamomile extract - source of nutrient rich flavonoids, which act as antioxidants playing an important role in protecting hair against free radical damage and colour fading
    • organic sunflower seed oil - packed full of vitamin e, which helps to support healthy hair and scalp while protecting against ageing to keep hair nourished, smooth and shiny
    • coconut oil - super nourishing, nutrient-rich oil that deeply penetrates the hair to provide intensive nutrition and reduce damage
    • plant-derived glycerin - a humectant that penetrates the cuticle to hydrate the hair from the inside out making it stronger, less prone to breakage and more voluminous
    • allergen-free fragrance - reduces scalp irritation and makes the whole colouring process more enjoyable for colourist and client
    • vegan and cruelty free - e

  • 1:1.5 mixing ratio. 35 minutes processing time, or 50 minutes for high lift.

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